Your website personality is…
The Grounded Guide
Your website is steady, clear, and trustworthy—just like your approach to therapy.
You’ve built something solid. Your site is organized, professional, and gives potential clients a sense of stability from the moment they arrive. You communicate your services clearly, and visitors can easily figure out who you help and how to get in touch.
There’s nothing chaotic or confusing here—and that’s a breath of fresh air in a noisy online world. But here’s your next opportunity: what if your site didn’t just feel reliable… what if it also felt distinctly like you?
What Your Website Is Likely Saying
“You’re in good hands. This is a grounded, capable therapist you can trust.”
That message is powerful. But in playing it safe, you might be leaving some of your uniqueness—the thing that makes you the right fit—off the page.
Signs You’re a Grounded Guide
You have a clear layout and simple navigation
Your copy is professional, polished, and informative
Your fonts and colors are neutral, classic, or minimalist
Visitors understand
what you do
Opportunities for Growth
You’re not missing clarity—you’ve nailed that.
Now the goal is to bring in a little more heart, personality, and voice so that your dream clients feel not just informed… but connected
Try exploring:
Adding a warm, personal note to your homepage or about page
Including language that reflects your approach to therapy, not just your credentials
Swapping overly clinical or stiff phrasing for something that feels more like how you actually talk
A brand photo or welcome image that shows you—not just stock photos
Helpful Resources for You
Website Messaging Checklist
Make sure your copy sounds like you and clearly reflects your unique voice.
About Page Copy Template
Perfect for weaving in personality without losing professionalism.
Website Rescue Toolkit
Quick wins to update sections of your site that feel too stiff, outdated, or vague.
Squarespace Website Templates
If you’re ready for a refresh, these designs balance structure with style.
Parting Thoughts
You’ve built something trustworthy and thoughtful.
Now, it’s time to let your authentic self peek through the professionalism—so clients not only know they can trust you… they know they want to work with you.
You don’t need to get louder. Just a little clearer, a little warmer, and a little more you.
Want to check out the other website personality types?
