Your website personality is…
The Mixed Signals Messenger
You’re figuring it out—and your website is evolving right along with you.
You’ve grown. Your practice has shifted. Maybe your niche is clearer, your voice is stronger, or you’re stepping into a new phase of your work. The challenge? Your website hasn’t fully caught up yet.
Right now, it might feel a little jumbled. Some parts still reflect the “old you,” while other pieces hint at where you’re headed. The result? A site that says a little bit of everything—and not quite enough of what matters most.
But that doesn’t mean you’re off track. It just means you’re in a powerful season of refinement.
What Your Website Is Likely Saying
“I know I’m meant for something bigger… but I’m still working out how to say it.”
This phase is full of potential. Your website has all the raw materials—it’s just waiting for you to bring it into alignment with the therapist (and business owner) you’re becoming.
Signs You’re a Mixed Signals Messenger
Your copy feels disconnected or inconsistent across pages
You’re saying something—but you’re not sure if it’s the right thing
You’ve changed as a therapist, but your brand or site doesn’t reflect that growth
You feel hesitant to send people to your website, because it doesn’t feel like you
Opportunities for Growth
Your site doesn’t need a total overhaul—it needs clarity, consistency, and connection.
When you bring your messaging, visuals, and flow into alignment, your website becomes more than just “presentable”—it becomes powerful.
Consider:
Getting grounded in your current voice and ideal client before updating anything
Choosing a simple, consistent brand style (no more visual chaos!)
Rewriting key pages to reflect your evolved niche and values
Creating a site flow that’s clear, intuitive, and focused on connection—not confusion
Helpful Resources for You
Website Messaging Workbook
Reconnect to your niche, voice, and client journey so your site finally sounds like you.
Brand Style Guide Template
Choose fonts, colors, and imagery that align with your practice.
Website Rescue Toolkit
Perfect for fixing the “messy middle”—refine without starting from scratch.
Squarespace Website Templates
If you’re ready for a refresh, these designs balance structure with style.
Parting Thoughts
You’re in a transition—and that’s something to celebrate.
Your site is already showing up for you. Now it’s time to shape it into something that truly reflects the therapist you’ve become… and the future you’re stepping into.
You’re not off track. You’re in progress. Let’s clear the noise, clarify your message, and create a site that finally feels like home.
Want to check out the other website personality types?
